Tourism Growth for Wheatbelt
October 02, 2017 at 2:35 PM
A new draft strategy to grow Wheatbelt tourism has just been released.
Tourism has been identified as an emerging industry in the Wheatbelt. The Wheatbelt is the second highest visited region in WA and receives over 670,000 visitors annually and contributes to 10% of the State’s tourism economic value.
The Region’s unique natural amenity and built heritage is valued as an asset for social, cultural and economic development, particularly in the tourism industry.
In light of this, the Growing Wheatbelt Tourism Strategy has been initiated. It will guide the growth of tourism value across the Wheatbelt, foster a collaborative approach to improve the profile of Wheatbelt tourism and determine regional priorities to deliver industry and jobs growth.
WDC CEO, Ms Wendy Newman said, “A whole of region tourism growth strategy to focus investment, build capability and product and market the Region as a destination is an important step moving forward for the Wheatbelt. The liveability of the Region, community spirit, undiscovered secrets and diverse events and activities are making it a go-to destination for self-drive visitors across WA and Australia.”
“With non-stop international flights from London to Western Australia imminent, the Wheatbelt becomes an easy place to visit for international tourists using Perth as its entry gateway to the State. The timing for this strategy couldn’t be better,” she said.
The Commission has engaged its tourism thought leaders to draft a growth plan for the industry and recommendations will focus on initiatives that:
- Enhance access, amenity and activity around Wheatbelt tourism icons;
- Connect and enhance the numerous ‘secondary icons’;
- Utilise digital capacity to access and grow markets and enhance visitor experience to increase the length of stay; and
- Drive collaboration across industry to achieve economies of scale and targeted market penetration.
The draft strategy is now available for public comment. Download a copy of the draft strategy.
Comment submission closes 5pm Friday, 27 October 2017. Please direct all comments attention to: Anita Swift, WDC, firstname.lastname@example.org, PO Box 250, Northam WA 6401 or 08 9622 7222.